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ABOUT US

Let’s be honest…talent agencies are everywhere. Some are good. Some aren’t. And most don’t truly understand the space they’re representing.

At JCM, that’s the difference.

 

We don’t just represent creators…we understand them.
Because we come from the same world.

 

We specialize in working with action-driven talent across outdoor, motorsports, and blue-collar lifestyle categories. The kind of creators who don’t just produce content…they live it.

 

Over the last 18+ years, we’ve built relationships with both creators and brands rooted in authenticity, performance, and long-term value. Our role is simple: create alignment between content, audience, and opportunity.

 

We give our clients the structure, strategy, and support to grow without losing what makes them unique. Because when that balance is right, everything works better…content, partnerships, and revenue.

Now, what's a typical month for JCM clients look like?

Check it -->

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Our Team.

We’re not a traditional agency…and quite frankly, we’re not trying to be.

Our team is made up of people who understand the grind behind content, the pressure behind performance, and the business behind it all. We don’t sit on the outside looking in…we’re in it with our clients.

 

No fluff. No overpromising. Just a group of people focused on building something that actually works.

Because when our clients win, everything else takes care of itself.

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Justin Cook

Founder/CEO

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Colton Bailey

Vice President

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Dylan Braddy

Chief Creative Officer

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Liam Rerucha / R3 Media

Head of Content

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Landon Oestreich

Director of Brand Strategy

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Dakota Woods

Senior Account Manager

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Jackson Cook

Account Manager

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Eli Traub

Social Media Coordinator

© 2026 by Justin Cook Management, LLC. All Rights Reserved.

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